SOFTLINE-DIRECT® Distribution Scheme
SoftLine-direct® occupies the definite niche in the all
segments of Russian IT market, including end-users and great corporate
customers.
The main part of catalogue circulation (nearly 75 percent)
is distributed by mailing to the qualified subscribers. Please, find more
information on the database below. SoftLine-direct® catalogue is represented
and distributed at the most significant exhibitions, conferences and seminars,
where it can be granted to the customers in exchange for the filled
subscription forms. The catalogue is placed on the information lots in the main
offices and business centres in many cities.
IT specialists database
The turnkey to success of SoftLine-direct® catalogues is the
unified database of subscribers. The subscription is free of charge, with free
mailing delivery over Russia. It provides a stable growth of subscribers among
qualified IT users.
To apply for free subscription, the person is prompted to
fill one-page checklist, in which he or she specifies the following
information: industry of a company, IT market sector, level of influence of the
person, software categories of the professional interest, firm size (number of
employees, PCs and servers), software used and personal information about a subscriber.
After successful verification, the subscriber is entered into the unified
database. Every year we update the database and ask subscribers to reapply.
Presently our target database includes 81,000 companies and
172,000 contact persons. We distinguish the following segments of the
corporate customers:
Number of PCs in local network
|
10-50 (Small business)
|
51%
|
|
50-500 (Medium business)
|
36%
|
|
Over 500 (Large business)
|
13%
|
|
|
|
|
|
Subscribers in Russia
|
Moscow
|
37%
|
|
St. Petersburg
|
8%
|
|
Other cities in Russia
|
55%
|
The greater part of the
catalogue is distributed OUTSIDE Moscow and St. Petersburg, where most users
have insufficient information about software
|
|
|
Subscribers in Russia and CIS
|
Russia
|
70%
|
|
Ukraine
|
13%
|
|
Belarus
|
7%
|
|
Kazakhstan
|
5%
|
|
Uzbekistan
|
5%
|
|
|
|
|
|
Subscribers involved in making decision
|
Make decision
|
35%
|
|
Prepare specification and
recommend to purchase
|
60%
|
|
Do not take part in making
decisions
|
5%
|
|
|
