SOFTLINE-DIRECT® ENTERPRISE
SoftLine-direct® Enterprise is the edition of the
main catalogue of SoftLine-direct® series, intended for large business. This
segment includes organizations with over 500 PCs and heterogeneous
distributed network with more than 20 servers. The customers from this
segment are interested in practically whole range of software products,
however, decision time is rather considerable, that is why close pre-sale
contacting and qualified consultations are highly required and recommended. 30%
piracy level characterizes this segment and is considered the lowest.
Catalogue content
This catalogue represents the most complete information on
the whole spectrum of software provided, incl. office applications, network
software and backup systems. Here the readers can find information on products
requiring more thorough integration and specific installation and
administration instructions.
Regularly information on server software and industrial
systems as well as on efficient licensing and individual products integration appears
in the catalogue. The availability of the qualitative information on
UNIX-Windows heterogeneous networks is an essential and advantageous feature of
this edition.
To provide the reader with support information and high
qualified recommendations a variety of analytical and technical articles are
placed in the catalogue as well as success stories of software products
implementation, reviews, comments and observations. Important information on
special offers, coming seminars, exhibitions and training courses is also
available fro this catalogue.
Distribution
The catalogue is our direct marketing tool. Its 10,000
circulation is distributed free of charge over the qualified database of
corporate customers from the large business segment of target audience.
Who receives the catalogue
- Those, who take part in, have influence on or is
responsible for making decision concerning IT development of a company
under the approved IT Department Development Plan and Financial Plan of
the company.
- In large-sized companies 8 to 10 persons are targeted,
incl. Financial Director, IT Manager or Director of Information Department
comprising about 10 employees, and other important persons.
SoftLine-direct® Enterprise Profile
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Launched (first edition)
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March, 2003
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Language
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Russian
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Market
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Russian Federation
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Printed circulation
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10,000 copies
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Number of pages
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200
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Copy price
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Free
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Frequency
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3 times per year
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Size oà magazine
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210 mm x 297 mm (width x height)
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Printing Process
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Full color, offset
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2005 Catalogue Publication Schedule
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Catalogue
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Deadline for layout for make-up
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Deadline for ready layout
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Publication date
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SoftLine-direct Enterprise (SLD 17E)
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Mar 3’05
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Mar 10’05
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Mar 24’05
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SoftLine-direct Enterprise (SLD 18E)
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Aug 20’05
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Aug 27’05 Sep
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Sep 10’05
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SoftLine-direct Enterprise (SLD 19E)
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Dec 2’05
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Dec 9’05
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Dec 23’05
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Features
- The most advanced customers
- The lowest piracy level
- The most severe competition among suppliers
- Average solution price between $3,000-10,000 or over
- The most effective marketing activities are seminars and
direct-mailing
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