SOFTLINE-DIRECT® PROFESSIONAL
SoftLine-direct® Professional is the edition
of the main catalogue of SoftLine-direct® series, intended for the most
promising segment of medium business companies. This segment includes organizations
with 50 to 500 PCs and network with 10-20 servers. According to the reports
of Gartner Group most of the organizations do make investments in development
of information technologies in the situation of strong financial limitations
and severe competition being under the threat of losing their position on the market.
They are interested in acquiring ready software solutions and products.
Decision time is much shorter as this defines the quickness of reaction and
future market share. At the same time the piracy level for this segment is no
less then 50%.
Catalogue content
SoftLine-direct® Professional
represents complete information on practically whole spectrum of provided
software regarding the fact that medium-sized companies are mostly interested
in ready software solutions and products.
There given detailed information
on network software, corporate security systems, network management software,
DBMS as well as on data storage and back-up systems. The products represented
in the catalogue can be used by organizations to support their core business
activity. Development tools, grachics applications CAD/CAM systems, network
versions of Internet applications and translation systems are among them.
Distribution
The catalogue is our direct
marketing tool. Its 20,000 circulation is distributed free of charge over the qualified
database of corporate customers from the medium business segment of target
audience.
Who receives the catalogue
- Persons responsible for making decisions concerning IT
development of a company under the approved IT Department development plan
and Financial Plan of the company.
- In medium-sized companies 2 persons are targeted, incl.
Financial Director and Director of Information Department comprising 5 to
10 employees.
SoftLine-direct® Professional Profile
|
Launched (first edition)
|
February, 2003
|
|
Language
|
Russian
|
|
Market
|
Russian Federation
|
|
Printed circulation
|
20,000 copies
|
|
Number of pages
|
100+
|
|
Copy price
|
Free
|
|
Frequency
|
3 times per year
|
|
Size oà magazine
|
210 mm x 297 mm (width x height)
|
|
Printing Process
|
Full color, offset
|
|
2005 Catalogue Publication Schedule
|
Catalogue
|
Deadline for layout for make-up
|
Deadline for ready layout
|
Publication date
|
|
SoftLine-direct Professional (SLD 18P)
|
Jan 27'05
|
Feb 3'05
|
Feb 17’05
|
|
SoftLine-direct Professional (SLD 19P)
|
May 26’05
|
Jun 2’05 Sep
|
Jun 16’05
|
|
SoftLine-direct Professional (SLD 20P)
|
Oct 27’05
|
Nov 3’05
|
Nov 17’05
|
|
|
Features
- The most capacious software market with the minimal level
of competition
- Opportunity to work with 100% of organizations from the real
economy sector
- The catalogue which sells itself
- Average solution price between $500-$2000
- More effective in combination with direct-mailing and telesales
|
|
