SOFTLINE-DIRECT® STANDARD
SoftLine-direct® Standard
is the edition of the main catalogue of SoftLine-direct® series, intended
for the segment of small business companies. This segment is considered
the most numerous and includes organizations with 10 to 50 PCs and network
with 1-5 servers. 95% level of piracy corresponds to this segment.
Catalogue content
SoftLine-direct® Standard focuses on software vitally
important for a single company who use computers in its everyday business
activity and have 1 to 5 server computers. There represented general system
software, network software, antiviruses, graphic software, office applications,
translators, electronic dictionaries etc.
Software categories in the catalogue
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Network software.............................
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15%
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Internet applications .........................
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9%
|
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Office applications..............................
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8%
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Antiviruses........................................
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8%
|
|
Graphic software ..............................
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6%
|
|
Operating systems. ............................
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5%
|
|
Licensing ........................................
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2%
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Distribution
The catalogue is our direct marketing tool. Its 40,000
circulation is distributed free of charge over the qualified database of
corporate customers from the small business segment of target audience.
Who receives the catalogue
- Persons responsible for making decisions concerning IT
development of a company. In small-sized companies 1 responsible person is
targeted who is usually System Engineer, IT Administrator or General
Director.
- Software developers and professionals
- Home users also may find information useful for
their desktops
SoftLine-direct® Standard Profile
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Launched (first edition)
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March, 2003
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|
Language
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Russian
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Market
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Russian Federation
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Printed circulation
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40,000 copies
|
|
Number of pages
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64+
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Copy price
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Free
|
|
Frequency
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3 times per year
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|
Size oà magazine
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148 mm x 210 mm (width x height)
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Printing Process
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Full color, offset
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|
2005 Catalogue Publication Schedule
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Catalogue
|
Deadline for layout for make-up
|
Deadline for ready layout
|
Publication date
|
|
SoftLine-direct Standard (SLD 18S)
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Feb 3'05
|
Feb 10'05
|
Feb 24’05
|
|
SoftLine-direct Standard (SLD 19S)
|
Jun 2’05
|
Jun 9’05 Sep
|
Jun 23’05
|
|
SoftLine-direct Standard (SLD 20S)
|
Nov 3’05
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Nov 10’05
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Nov 24’05
|
|
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Features
- The most mass edition
- Intended for the most rapidly developing market
- The most effective for promoting software which price does
not exceed $100
- The lowest cost per a communication with the maximal
market coverage
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