|
|
Sample direct-mail campaign budget (per 1000 addresses)
| Item
|
Rate per item
|
Total cost
|
Comments
|
|
Envelop
|
0,15
|
150
|
Standard envelop of C5 format with 2-color covering
|
|
Packading and Postal rate
|
0,3
|
300
|
This refers to the regular postal tariffs for sending
throughout Russia. Delivery term is 2 to 7 days over Russia from the day of
sending.
|
|
Cover letter
|
0,1
|
100
|
Personalized letter with special offer.
|
|
Booklet design
|
-
|
100
|
Design made by a professional designer either from a
zero level or using existing samples
|
|
Booklet
|
0,2
|
200
|
A booklet of A4 format printed on chalk-overly paper of
the highest quality of 150 g/sq.mm density (both-sides printing).
|
|
Database sampling
|
0,4
|
400
|
The cost of sampling from SoftLine database (total number
of addresses is over 40,000)
|
|
Total cost, incl. taxes
|
-
|
1 250
|
-
|
|
|
|
