The main principles of seminar organization at SoftLine
Target Audience
SoftLine organize seminars for IT professionals. Depending
on the topic of each seminar specialist of various professions are invited for the
event including:
- IT directors and managers, system engineers, project
managers;
- Technical directors, software developers, programmers, IT
consultants;
- Representatives of corporate users of dedicated software
incl. graphic or scientific software, office applications etc.
Invitation Process
SoftLine jointly with a vendor provide invitation of
attendees. Press also can present on some seminars. The invitation procedure
includes the following stages:
- Collecting database, the options for that are:
- database provided by the vendor (leads)
- a sampling from SoftLine database
- Distribution of invitations via email
- Information on seminars through SoftLine web-site and
vendor’s web-site as well as through the most recognizable web-portals,
incl. Cnews, OSP etc.
- On-line registration on SoftLine web-site. All necessary
information on seminars is available on www.softline.ru/seminars.
- Advertisements with the information on seminars in
periodical press, incl. ComputerWorld, PCWeek etc.
- Invitation by phone
- Directly before the seminar telemarketing managers make
additional calls to the registered to confirm their participation in the
seminar.
Database Sampling
For database sampling the following criteria are applied:
- Industries a company belongs to
- Attendee’s position in the company
- Number of PCs in an organization (10-50, 50-500, over 500)
- Number of servers (0, 1-5, 5-10, over 10)
- Software categories which are of interest to
professionals, incl. OS, network software, DBMS/SQL, antivirus software,
office applications, developer tools, CAD/CAM systems, scientific software
etc.
- Service categories which are of interested (education and
training, consultations and implementation, technical support, software
licensing etc.)
- Participation in decision making process on modernizing IT
infrastructure (make decision, take part in decision making, prepare
specification)
The complete list of criteria complies with the structure of
SoftLine database of corporate clients/subscribers.
Information Package
Every attendee of seminars receives the standard package of
information and marketing materials which includes:
- Questionnaire
- Printed presentation
- SoftLine-direct software catalogue
- SoftLine Notepad and pen
- SoftLine souvenirs
- Information leaflets
- CDs
- Badge
- Other marketing materials possible
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