Welcome to SoftLine Group’s marketing website!

Here you can find information about SoftLine’s current positioning as the software market leader, and various partnership opportunities for all SoftLine’s businesses and territories.

SoftLine Marketing principles

Since it’s foundation in 1993, SoftLine has been consistently building it’s marketing strategy using direct-marketing approach. SoftLine-direct is the name that stands behind all our direct-marketing activities. Our vision of the software market implies utilization of the two major marketing cornerstones: qualitative information and qualitative database. With the personalized channels-based approach we reach most of the contemporary IT sector in Russia and CIS countries. And in all our communications, the ultimate goal remains bringing the most value to our customers. This enables us to keep our database clean and updated and measure the volume of marketing pressure we attribute to each market segment.

SoftLine-direct® - direct-marketing brand

Our main direct-marketing projects include:

Software catalogues SoftLine-direct

Most recent news and up-to-date information on Software market and user stories

• Annual total circulation: over 300,000 copies
• Unique database: personified, regularly actualized, over 200,000 addresses
• Free and fast delivery via state Post Service throughout Russia, Ukraine, Belarus, Kazakhstan, and Uzbekistan

Seminars on Tuesdays

• Each Tuesday – about 130 persons (in Moscow)
• Each Tuesday – seminars in the cities of Russia and CIS

Telemarketing campaigns

• More than 30 operators, based in all SoftLine representative offices